Photography Marketing
Learn how to sell your photography services more effectively. We are planning a marketing tutorial for product photographers on how to transform your existing website into a selling tool & help to grow your business
Instructors: Wenbo, Martin
- Duration: 3-6 h (It's still in the making)
- Time commitments: Long term
- Subject: Business & Marketing
- Video transcript: 35 different langues
- Difficulty: Beginner
- Focus: Web & Search Engine Optimization
- Platform: WordPress
- Good to have: Photoshop & Lightroom
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What you'll learn
- How to significantly improve your presents and promote your services more effectively online
- Latest SEO search engine optimization strategies in order for customers to find you easily
- Explaining different tools & platforms that will help you to set it all up in a very short time
- How to research keywords, what to look for and what to stay away from
- What free and paid SEO tools to use and what are the benefits of both to make your business grow
- Transforming your view of why & how to use social media to your advantage
Course Overview
We are planning a marketing tutorial for product photographers on how to transform your existing website and turn into a selling tool and selly photography services more efficiently. The primary goal is to improve or completely transform your existing website and make sure that you are in sync with new web standards.
We will look at your existing website, explain importance of information architecture, suggest tools and platforms for better content management and flexibility, suggest improvements and help you along to build a solid marketing strategy for your photography business.
We will explain how to set realistic goals, explain search engine optimization strategies that are not only proven, but specially designed for product photographers. We will research you local market together and make sure that potential clients in your area can find you.
We will research not only your local market, but also look at specific search terms within your market and help you optimize your website for the most positive impact on your photography business.
CGI Compositing
In this CGI composite course, you will learn how to interestingly combine CGI photography with traditional photography techniques
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CGI Basics
You will be learning the basics of software utilization and the core elements of styling, post-production and lighting as well in 3D
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